Welcome gift
Without a minimum order value: whoever reaches the cart may pick something.
The setup in the admin.
Two groups, two rules, both with the customer group condition. The rewards themselves carry no rule of their own: the split happens one level up, on the group. Whoever is in neither customer group sees no selection in the cart at all.
Retailer rewardsMarketing › Cart Rewards
GeneralRewards
RewardsAdd reward
| Position | Name | Type | Cart value | Active | Rule | |
|---|---|---|---|---|---|---|
| 1 | Sample pack from €250 | Product | €250.00 | No rule | … | |
| 2 | 5% discount from €1,000 | Discount | €1,000.00 | No rule | … |
Tab "General": rule "Customer group retailer".
Open Settings › Rule Builder and create two rules with the customer group condition: "Customer group retailer" and "Customer group standard".
Open Marketing › Cart Rewards and click "Add reward group".
Enter "Retailer rewards" as the name and pick the rule "Customer group retailer" under "Rule Builder rule".
Switch to the "Rewards" tab and create the two rewards with "Add reward".
Create the second group "End customer rewards" the same way, with the rule "Customer group standard" and one reward.
End customer rewardsMarketing › Cart Rewards
GeneralRewards
RewardsAdd reward
| Position | Name | Type | Cart value | Active | Rule | |
|---|---|---|---|---|---|---|
| 1 | Free mug from €50 | Product | €50.00 | No rule | … |
Tab "General": rule "Customer group standard".
RuleRule Builder
- Customer groupIs one ofRetailer
Group retailer rewards
What the customer sees in the cart.
Retailer rewardsShopping cart
Only applies while the rule matches.
- €0.00
- €250.00
- €1,000.00
€509.00 to go until the next gift
Free
Sample pack from €250Select variant...
Choose gift
Discount
5% discount from €1,000
€509.00 more
What matters here.
The rule can also sit on a single reward. Then every customer group sees the same group, but a different number of tiles inside it. That is the finer cut: one group, two audiences, one bar. The same pattern gives you a first order gift or a first order discount: a rule with the condition "Quantity of completed orders" equal to 0 shows the group only to logged-in customers without a completed order. With 1 or more instead of 0 it becomes a loyalty gift for returning customers.
The other setups.
First order gift
A tea caddy or a 10% new customer discount, first order only.
Loyalty tiers
Three tiers up to €1,000, each with a more valuable gift.
Discount tiers
Discounts only, percentage and fixed mixed, from €150.
Free samples
One free sample of choice per tier reached, from €25.
Free accessory
The milk jug only with the espresso machine, the rule sits on the reward.
Black Friday
A four-day campaign, limited by the date range in the Rule Builder.
For one customer group only
The gift exists for retailers only, the rule sits on the group.
Seasonal campaign
Summer and winter in two groups, each with its own date range.
Ready to let your cart hand out rewards?
Put a product into the cart in the demo shop and watch the gifts appear. Or try it in your own shop.