Rewards & free productsRewards
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  3. For one customer group only

Retailers get something different from end customers.

Two groups, two rules, one cart: whoever is in the retailer customer group sees one selection, everybody else the other. Whoever matches neither rule sees nothing.

The setup in the admin.

A constructed example: all these fields exist, but this particular combination is not in the demo shop.

Two groups, two rules, both with the customer group condition. The rewards themselves carry no rule of their own: the split happens one level up, on the group. Whoever is in neither customer group sees no selection in the cart at all.

Retailer rewardsMarketing › Cart rewards

GeneralRewards2

Pos. Name Type Cart value Active
1 Sample pack from €250 Product €250.00 yes
2 5% discount from €1,000 Discount €1,000.00 yes

Book in-app planAdd reward

Tab "General": rule "Customer group retailer".

End customer rewardsMarketing › Cart rewards

GeneralRewards1

Pos. Name Type Cart value Active
1 Free mug from €50 Product €50.00 yes

Book in-app planAdd reward

Tab "General": rule "Customer group standard".

RuleRule Builder

  • Customer groupIs one ofRetailer

Group retailer rewards

What the customer sees in the cart.

Retailer rewardsCart

A constructed example, not a screenshot from the demo shop.

  1. €0.00
  2. €250.00
  3. €1,000.00

€509.00 to go until the next discount

Free

Sample pack from €250variant selectable

Choose gift

Discount

5% discount from €1,000

€509.00 more

What matters here.

The rule can also sit on a single reward. Then every customer group sees the same group, but a different number of tiles inside it. That is the finer cut: one group, two audiences, one bar.

Which of this the Shopware standard does on its own

The other setups.

Welcome gift

Without a minimum order value: whoever reaches the cart may pick something.

Loyalty tiers

Three tiers up to €1,000, each with a more valuable gift.

Discount tiers

Discounts only, percentage and fixed mixed, from €150.

Black Friday

A four-day campaign, limited by the date range in the Rule Builder.

Ready to let your cart hand out rewards?

Put a product into the cart in the demo shop and watch the gifts appear. Or start free with a single reward in your own shop.

Open the demo shop View in the store