Welcome gift
Without a minimum order value: whoever reaches the cart may pick something.
At Nora's shop, every customer picks their own free samples.
Nora runs a shop for natural cosmetics. Her customers should try something new, namely what interests them: from €25 of goods they pick a face sample, from €50 a second one for the body, from €75 a travel size. Every sample is a product of its own with its own stock.
The setup in the admin.
One group, eight rewards, three thresholds: three face samples from €25, three body samples from €50 and two travel sizes from €75. All eight are products, no rule is needed. That the customer gets one sample per tier and not just one in total is down to the selection mode.
Free samples with your orderMarketing › Cart Rewards
GeneralRewards
RewardsAdd reward
| Position | Name | Type | Cart value | Active | Rule | |
|---|---|---|---|---|---|---|
| 1 | Day cream sample | Product | €25.00 | No rule | … | |
| 2 | Hyaluronic serum sample | Product | €25.00 | No rule | … | |
| 3 | Cleansing milk sample | Product | €25.00 | No rule | … | |
| 4 | Body butter sample | Product | €50.00 | No rule | … | |
| 5 | Shower oil sample | Product | €50.00 | No rule | … | |
| 6 | Hand cream sample | Product | €50.00 | No rule | … | |
| 7 | Travel size shampoo | Product | €75.00 | No rule | … | |
| 8 | Travel size conditioner | Product | €75.00 | No rule | … |
Tab "General": no rule, the group applies to everybody.
Open Marketing › Cart Rewards and click "Add reward group".
Enter "Free samples with your order" as the name and save the group. The Rule Builder rule stays empty.
Switch to the "Rewards" tab and create the eight samples as rewards of the type "Product" with "Add reward".
Give the three face samples €25 as the minimum cart value, the three body samples €50 and the two travel sizes €75.
Set the selection mode to "One reward per cart value tier (per group)" in the configuration.
What the customer sees in the cart.
Free samples with your orderShopping cart
One sample of your choice per tier reached.
- €0.00
- €25.00
- €50.00
- €75.00
€16.60 to go until the next gift
Free
Day cream sample 5 ml
Selected
Free
Hyaluronic serum sample 3 ml
Switch
Free
Cleansing milk sample 5 ml
Switch
Free
Body butter sample 10 ml
Choose gift
Free
Shower oil sample 10 ml
Choose gift
Free
Hand cream sample 10 ml
Choose gift
Free
Shampoo travel size 50 ml
€16.60 more
Free
Conditioner travel size 50 ml
€16.60 more
At €58.40 of goods: the customer has chosen in the first tier, not yet in the second, and the third is still locked.
One sample per tier
The three face samples form one tier. Once the customer has chosen there, the other two carry the button "Switch": one click swaps the sample, a second one from the same tier is not possible.
The next tier is open
Nothing has been chosen in the €50 tier yet, so it reads "Choose gift". A body sample is added to the face sample instead of replacing it.
The remaining amount
€16.60 are missing until the travel size. The bar names the amount, and so do the two locked tiles.
Two samples, two items
After choosing in both tiers, the samples sit in the cart at €0.00 with their product numbers, without a quantity field. Each one can be removed on its own.
How many samples at which goods value.
What counts is the goods value without the rewards. The samples themselves cost €0.00 and never push the cart over a threshold; a discount from another group does not push it below one.
| Goods value | Tiers reached | Samples to choose | Bar |
|---|---|---|---|
| €19.90 | none | none | €5.10 to go until the next gift |
| €34.80 | €25 | one of three | €15.20 to go |
| €58.40 | €25 and €50 | two, one of three each | €16.60 to go |
| €82.30 | €25, €50 and €75 | three | All gifts unlocked |
And the stock? Nora puts 300 day cream samples into stock. Every order in which it is chosen lowers the stock by one; after 300 such orders it is used up. With "Clearance sale" only its tile disappears then, serum and cleansing milk stay in the €25 tier.
The settings for it.
Three plugin settings and two fields on the sample products in Shopware.
Selection mode
Technical name selectionModeValue One reward per cart value tier (per group)
The core of this setup: for every threshold reached the customer may pick a reward. Rewards with the same threshold form one tier, which is why there is exactly one sample from each set of three.
Automatic reward selection
Technical name autoAddValue Off (manual selection only)
Samples are a matter of taste, so the customer chooses. With "All reached rewards" the automation would add the sample with the lowest position per tier; the customer could still swap it.
Display mode
Technical name displayModeValue List
In the product slider the customer pages through the tiles. As a list, all eight samples are shown one below the other, each in a row with its image.
Clearance sale
Location Catalogues › Products
Switched on, the sample becomes unavailable at stock 0: its tile disappears, and a sample already in a cart is removed with a notice.
Visibility
Value Hide in listings and search
The samples have to be assigned to the sales channel, otherwise the cart cannot load them. With this visibility they show up neither in categories nor in the search, but they do in the cart.
What matters here.
Every sample is a product with its own stock, and every sample chosen lowers it by one. If "Clearance sale" is switched on for a sample, its tile disappears as soon as the stock is used up; the other samples of the same tier stay. Without "Clearance sale" it stays selectable even when the warehouse is empty.
Frequently asked questions about free samples
How do I hand out free samples from an order value?
Every sample becomes a product of its own and, in a reward group, a reward of the type "Product". The minimum cart value sets from which order value it can be chosen, for example €25. The customer picks it in the cart and needs no code.
Can the customer choose several product samples?
Yes, with the selection mode "One reward per cart value tier (per group)": one sample per threshold reached. With Nora's three tiers that makes up to three. Alternatively every kind of sample gets its own group; in the default mode there is then one per group.
What happens when a sample runs out?
With "Clearance sale" on the product, the sample becomes unavailable at stock 0: its tile disappears, and a sample already in a cart is removed with a notice. Without "Clearance sale" it stays selectable.
Do the samples have to be visible in the shop?
No. They have to be assigned to the sales channel, otherwise the cart cannot load them. With the visibility "Hide in listings and search" they show up neither in categories nor in the search, but they do in the cart.
Can there be a free sample with every order?
Yes. With 0 as the minimum cart value a sample is unlocked as soon as a product is in the cart. A cart with nothing but samples does not occur: if the last purchased item is removed, the samples go with it.
How do the samples appear in the order?
Like any product: as an item with product number, quantity 1 and €0.00. The tax column stays empty, and the sales counter of the sample goes up by one.
Can the customer decline a sample?
Yes. Every sample can be removed from the cart. With the automation off, only the customer adds samples anyway.
The other setups.
First order gift
A tea caddy or a 10% new customer discount, first order only.
Loyalty tiers
Three tiers up to €1,000, each with a more valuable gift.
Discount tiers
Discounts only, percentage and fixed mixed, from €150.
Free samples
One free sample of choice per tier reached, from €25.
Free accessory
The milk jug only with the espresso machine, the rule sits on the reward.
Black Friday
A four-day campaign, limited by the date range in the Rule Builder.
For one customer group only
The gift exists for retailers only, the rule sits on the group.
Seasonal campaign
Summer and winter in two groups, each with its own date range.
Ready to let your cart hand out rewards?
Put a product into the cart in the demo shop and watch the gifts appear. Or try it in your own shop.