Rewards & free productsRewards
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  3. Seasonal campaign

The gift changes with the season.

Groups run side by side, and each can have its own rule. That turns two groups into a calendar: one applies from May to August, the other from November to February.

The setup in the admin.

A constructed example: all these fields exist, but this particular combination is not in the demo shop.

Two groups, each with a date range and the positions 1 and 2. Because in the default mode both groups allow one reward each, the period alone decides which one appears in the cart. If the periods overlap, both come together.

Summer giftMarketing › Cart rewards

GeneralRewards2

Pos. Name Type Cart value Active
1 Cooler bag from €80 Product €80.00 yes
2 Beach mat from €180 Product €180.00 yes

Book in-app planAdd reward

Tab "General": rule "May to August".

Winter giftMarketing › Cart rewards

GeneralRewards1

Pos. Name Type Cart value Active
1 Scarf from €80 Product €80.00 yes

Book in-app planAdd reward

Tab "General": rule "November to February".

On top of that, in the plugin

Selection mode (setting)one reward per group

Position of the groupssummer 1, winter 2

RuleRule Builder

  • Date rangeIs equal to1 May 2026 to 31 Aug 2026

Group summer

What the customer sees in the cart.

Summer giftCart

A constructed example, not a screenshot from the demo shop.

  1. €0.00
  2. €80.00
  3. €180.00

€61.00 to go until the second gift

Free

Cooler bag from €80

Selected

Free

Beach mat from €180

€61.00 more

What matters here.

Because both groups allow one reward each in the default mode, an overlapping week could hand out both. If you do not want that, keep the date ranges apart or switch the selection mode to "one reward in total".

Which of this the Shopware standard does on its own

The other setups.

Welcome gift

Without a minimum order value: whoever reaches the cart may pick something.

Loyalty tiers

Three tiers up to €1,000, each with a more valuable gift.

Discount tiers

Discounts only, percentage and fixed mixed, from €150.

Black Friday

A four-day campaign, limited by the date range in the Rule Builder.

Ready to let your cart hand out rewards?

Put a product into the cart in the demo shop and watch the gifts appear. Or start free with a single reward in your own shop.

Open the demo shop View in the store