Rewards & free productsRewards
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The gift changes with the season.

Groups run side by side, and each can have its own rule. That turns two groups into a calendar: one applies from May to August, the other from November to February.

The setup in the admin.

Two groups, each with a date range and the positions 1 and 2. Because in the default mode both groups allow one reward each, the period alone decides which one appears in the cart. If the periods overlap, both come together.

Summer giftMarketing › Cart Rewards

GeneralRewards

RewardsAdd reward

Position Name Type Cart value Active Rule
1 Cooler bag from €80 Product €80.00 No rule …
2 Beach mat from €180 Product €180.00 No rule …

Tab "General": rule "May to August".

  1. Open Settings › Rule Builder and create two rules with the date range condition: "May to August" and "November to February".

  2. Open Marketing › Cart Rewards and click "Add reward group".

  3. Enter "Summer gift" as the name and 1 as the position.

  4. Pick the rule "May to August" under "Rule Builder rule".

  5. Switch to the "Rewards" tab and create the two rewards with "Add reward".

  6. Create the group "Winter gift" the same way, with position 2, the rule "November to February" and the scarf.

  7. Leave the selection mode at "One reward per group" in the configuration.

Winter giftMarketing › Cart Rewards

GeneralRewards

RewardsAdd reward

Position Name Type Cart value Active Rule
1 Scarf from €80 Product €80.00 No rule …

Tab "General": rule "November to February".

On top of that, in the plugin

Selection mode (setting)One reward per group

Position of the groupssummer 1, winter 2

RuleRule Builder

  • Date rangeIs equal to1 May 2026 to 31 Aug 2026

Group summer

What the customer sees in the cart.

Summer giftShopping cart

Only applies while the rule matches.

  1. €0.00
  2. €80.00
  3. €180.00

€61.00 to go until the next gift

Free

Cooler bag from €80

Selected

Free

Beach mat from €180

€61.00 more

What matters here.

Because both groups allow one reward each in the default mode, an overlapping week could hand out both. If you do not want that, keep the date ranges apart or switch the selection mode to "one reward in total".

Which of this the Shopware standard does on its own

The other setups.

Welcome gift

Without a minimum order value: whoever reaches the cart may pick something.

First order gift

A tea caddy or a 10% new customer discount, first order only.

Loyalty tiers

Three tiers up to €1,000, each with a more valuable gift.

Discount tiers

Discounts only, percentage and fixed mixed, from €150.

Free samples

One free sample of choice per tier reached, from €25.

Free accessory

The milk jug only with the espresso machine, the rule sits on the reward.

Black Friday

A four-day campaign, limited by the date range in the Rule Builder.

Ready to let your cart hand out rewards?

Put a product into the cart in the demo shop and watch the gifts appear. Or try it in your own shop.

Open the demo shop View in the store